Photoshoot Autumn-Winter 2023
In the Autumn-Winter 2023 photoshoot, we focused on some of our most popular products: the Roll-Over Backpack , the Muun Bag and the Ubomi Foulard series .
The goal is to present the products in a way that allows customers to easily recognise them and also shows how they could be worn. This is especially important for scarves, as customers frequently ask for styling tips.
Two examples:
The Umhlaba scarf , 120x120
Priska wears the foulard as a headband, a scarf, and a bandana/headscarf. The colour goes well with dark colours like navy blue.
Isanti and Ingca Foulard , both 120x120
Priska wears the Isanti Foulard 120x120 twice, once as a scarf and once in completely different ways. Thanks to its size, the Foulard can be styled in many different ways – sometimes with a relaxed, sometimes with a powerful presence.
In the picture on the far right, Priska is tying the foulard as a headscarf. It looks elegant and is practical.
Did you know:
BADI Culture develops slow-fashion products. This means our accessories are designed to be durable and not just for a specific season. We believe in timeless fashion that is both sustainable and stylish.
The outfits and the team
The dresses shown in our photoshoot are from the Frühling Store at Alpenstrasse 7 in Lucerne and from the Fashion designer Lea Vogel .
The photoshoot took place in Studio 35 instead of with Tony Oertli at Bruchstrasse in Lucerne. Behind-the-scenes photos are by Christian Bosshard . The styling was done by... Barbara is preparing and Miriam is on site.
Our models: Priska , a tattoo artist, her boyfriend Manu , a brand designer, and Balu, a speech therapy dog.
Pictures taken during the photoshoot
Reference images for each product
Manu with Muun Bag natural
Manu with Muun Bag
Priska
Evaluating images, Priska is wearing an Ingca 70x70 scarf.
In the foreground: Tony, photographer. Behind him: Samuel, founder of BADI Culture.
Dresses by Lea Vogel
Some of the final images
Muun Bag: Khaki , Black and Natural
Roll-Over Backpack: Black , Khaki , Natural
Foulards: Amanzi 120x120 , Umhlaba 120x120 , Ingca 120x120
Foulards: Ingca 70x70 , Amatye 70x70 , Isanti 70x70
Some of the campaign images with window shadows
Priska is wearing the Isanti 70x70 scarf.
Priska is wearing the Muun Bag in khaki green
Manu is wearing the Isanti 70x70 scarf.
Priska is wearing the Ingca 120x120 scarf.
Priska is wearing the roll-over in khaki green.
The photoshoot team from left to right: Manu, Priska, Miriam (stylist), Tony (below), Samuel and Christian (behind the camera)
You can find more pictures in the online shop.
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Products: Roll-Over Backpack , Muun Bag & Ubomi Foulard Series
Dresses: Spring Store, Lucerne & Fashion Designer Lea Vogel
Photographers: Tony Oertli & Christian Bosshard
Styling: Barbara & Miriam
Models: Priska, Manu & Balu