A story about South Africa & Switzerland

Since 2014, BADI Culture has combined the warm spirit of Cape Town with clean Swiss design. Our products are born from a curiosity about their origins – they tell a story of home and open your eyes to new things.

Designed in Switzerland and responsibly manufactured in Europe and South Africa.

Let yourself be inspired – discover our world.

  • Icon_fair_

    Fair & Social

  • Icon_sustainable

    Sustainable

  • made-in-switzerland

    Developed in
    Switzerland

  • made-in-europe-und

    Made in
    EU & RSA

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New

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Muun Bags

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Backpacks

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BADI Culture Sustainable Fashion Brand Rooted in Slow Fashion and Conscious Design

Journal – A look behind the scenes

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  • Top 5 Cafés in Cape Town for Coffee & Fashion

    Top 5 Cafés in Cape Town for Coffee & Fashion

    Discover five of Cape Town’s best cafés where coffee and style come together in thoughtful spaces.

    Top 5 Cafés in Cape Town for Coffee & Fashion

    Discover five of Cape Town’s best cafés where coffee and style come together in thoughtful spaces.

  • Abflug – Eine Reise zwischen Kontinenten

    Departure – A Journey Between Continents

    The "Abflug" (Departure) Foulard series was created during the Fumetto Comic Festival in Lucerne. Three comic artists, Anja Wicki, Benjamin Hermann, and Conradin Wahl, interpret the journey of migratory birds...

    Departure – A Journey Between Continents

    The "Abflug" (Departure) Foulard series was created during the Fumetto Comic Festival in Lucerne. Three comic artists, Anja Wicki, Benjamin Hermann, and Conradin Wahl, interpret the journey of migratory birds...

  • Abflug Serie & Fumetto Satellit

    Departure Series & Fumetto Satellite

    Departure Series & Fumetto Satellite Each year, the Fumetto International Comics Festival takes place in Lucerne, bringing together artists, illustrators and storytellers from around the world. Alongside the main festival...

    Departure Series & Fumetto Satellite

    Departure Series & Fumetto Satellite Each year, the Fumetto International Comics Festival takes place in Lucerne, bringing together artists, illustrators and storytellers from around the world. Alongside the main festival...

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Events

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  • Sustainable & Responsible

    Sustainability is very important to us, which is why we are constantly optimizing our environmental footprint. Currently, we primarily work with organic cotton and vegetable-tanned leather. We manufacture our products responsibly in Europe and South Africa.

  • South Africa & Switzerland

    As a Swiss and South African, Samuel Reichmuth founded the label BADI Culture to bring together his two homelands. Places and people are our sources of inspiration, and we work with artists and craftspeople from both worlds.

  • Co-working space in Neubad

    Our studio is located in the Neubad building in Lucerne, which was once an indoor swimming pool. Today, the former bathing facilities are brought to life by young entrepreneurs and artists. Come by and check out the latest BADI Culture products. You are always welcome.

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Shipping & Assembly

In collaboration with the social organization IG Arbeit: Not far from our studio in Lucerne, a dedicated team of people with disabilities and their caregivers assemble our products, including packaging and labeling. They also handle every online order.

IG Arbeit integrates people with mental health challenges into working life. They provide training, support, and coaching to help people retain their jobs or re-enter the workforce. We are proud of this collaboration :)

Customer satisfaction

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  • Dominik Unternährer

    I really like BADI Culture products. The envelope wallet is truly practical. It's small yet offers enough space for the essentials. The longer I use it, the more beautiful the leather becomes. I'm very satisfied.

    Envelope Wallet 

  • Martin Lustenberger

    I bought the Muun bag and I'm super happy with it. I especially like taking it with me when I travel. It's great for the plane (my e-reader fits perfectly, and my passport is always handy), the beach, and around town.

    Muun Bag 

  • Laurin Schwob

    I bought the Muun Tag over six months ago and wear it every day. It's the perfect size (it fits everything essential: wallet, phone, sunglasses, keys, and even has a hidden pocket for coins), very well made, and has a beautiful, timeless design. Even though I use it intensively every day, it doesn't show the slightest sign of wear. :) Wonderful!

    Muun Bag 
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